SCOTCH TAPE
PROJECT 1
SCOTCH PAINTER’S TAPE
SCOTCH PAINTER’S TAPER OFFERS A RANGE OF STYLES DESIGNED TO FIT ANY NEED AND WE NEEDED TO SHOW OFF ALL THOSE DIFFERENT CAPABILITIES IN ONE SUCCINCT AND EYE CATCHING AD. THE SOLUTION? LET’S PAINT AN ENTIRE GYMNASIUM. ON A CLOSER LOOK ONE REALIZES THAT A GYMASIUM HAS A WHOLE BUNCH OF DIFFERENT SURFACES AND ANGLES AND CHALLENGES FOR THE PAINTER SEEKING A BIT MORE CONTROL THAN THE OLD SPLASH-N-SMEAR.
WITH THIS PROJECT THE BIG THING WAS FINDING THE LOCATION. MY PARTNER AND I MUST HAVE FOUND HUNDREDS OF THEM AND THE MORE OPTIONS WE PRESENTED THE MORE WE ZEROED IN ON ONE THAT WOULD BEST FULFILL THE BRIEF AND GRAB ATTENTION WHILE BEING FEASIBLE FOR THE EXTREMELY SMALL BUDGET. THIS GYMNASIUM IN VANCOUVER WAS PERFECT AND WE THEN FOUND AN ARTIST WHO HAD A STYLE COMPRISED OF HARD LINES THAT COULD SHOW OFF THE AMAZING EFFECTIVENESS OF THE TAPE NO MATTER THE SURFACE BE IT WOOD OR OLD GRITTY CONCRETE.
PROJECT 2
SCOTCH TAPE
SOCIAL
FOR THIS WORK WE CREATED A WHOLE BUNCH OF LITTLE PIECES OF CONTENT LOOKING TO INSPIRE CHILDREN TO USE SCOTCH TAPE TO BETTER PERSONALIZE THEIR THINGS, THEIR SPACES AND THEIR DREAMS.