COMMAND STRIPS
FOR THIS PROJECT WE NEEDED TO SHOW OFF HOW COMMAND WAS OFFERING STRIPS THAT COULD HOLD WAY MORE WEIGHT THAN BEFORE. THE PROBLEM WAS THAT BY JUST SHOWING A BIG FRAME HUNG A WALL YOU CAN’T REALLY COMMUNICATE HOW HEAVY IT IS. THE SOLUTION? LET’S SHOW A RANGE OF FRAMES GOING FROM SMALL TO LARGE AS THEY’RE BEING PUT UP ON THE WALL TO SHOW COMMUNICATE THE HEAVINESS BY MEANS OF COMPARISON. WE THEN WANTED TO PUSH THE CREATIVITY AND HAMMER HOME THE HEAVINESS A BIT MORE, SO INSTEAD OF JUST SHOWING FRAMES GETTING HEAVIER WE TOLD A STORY OF WHAT WAS IN THE PHOTOS GETTING HEAVIER AS WELL. THIS WAY, BY THE END OF THE SPOT WE’RE SHOWING WEIGHT BOTH PHYSICALLY AND CREATIVELY.