AUDI
FOR ALL THE AUDI WORK I WAS A PART OF AND ALL THE AUDI WORK I SAW MY CREATIVE DIRECTOR PUSHING OUT INTO THE WORLD, IT WAS CLEAR THE BIG THING WASN’T ALWAYS THE COMMUNICATION OF SOME UNIQUE SELLING POINT. OF COURSE, THAT IS A VITAL FOCUS, BUT THE BIG THING SEEMED TO BE PLACING THE BRAND AND THE PRODUCT IN THE REALM OF THE HIGHER ECHELON OF LIFE. IT WAS TO SHOW HOW THE AUDI BRAND IS A LIFESTYLE THAT IS WORTH STRIVING FOR AND CAPABLE OF INSPIRING ONE TO BE AND DO BETTER.
