TEAM RUBICON
VETERAN’S COALITION FOR VACCINATION
THE PROBLEM WAS SIMPLE, CLEAR, AND GLARING. AND, IT NEEDED TO BE SOLVED BECAUSE IF IT WASN’T THE ENTIRE WORLD WOULD BE AT GREATER RISK AND MORE LIVES WOULD BE LOST. THE PROBLEM WAS THAT PEOPLE WERE AFRAID OF AND HESITANT TO GET THE VACCINE. THE GOAL WAS TO GIVE THEM A REASON, TO INSPIRE THEM, TO SHOW THEM HOW IMPORTANT IT IS. WE FULFILLED THIS BY HARKENING BACK TO THE OLD '“CALL TO ARMS” MESSAGING USED WHEN THE U.S. WAS WORKING TO INSPIRE CITIZENS TO JOIN IN THE EFFORT TO WIN WW2. THE WAR ON COVID WAS SIMILAR TO WWII IN A FEW WAYS, SO THIS MESSAGING APPROACH WAS FITTING AND PROVEN. THE FUN WAS IN WRITING OUR OWN SPIN ON IT.
