PUMA
AT PUMA, THERE WAS ONE WRITER PER PRODUCT SECTOR. THIS WRITER WROTE ONE HEADLINE FOR EACH PRODUCT LAUNCH. THEN, THIS SINGLE HEADLINE WAS USED ACROSS A RANGE OF CHANNELS FROM IN-STORE POSTERS TO EMAILS TO THE PUMA WEBSITE TO THE MARKETING ASSETS OF PUMA’S DISTRIBUTION PARTNERS.
DURING MY TIME AT PUMA I WAS THE LEAD WRITER FOR THE U.S. RUNNING/FITNESS SECTOR. BELOW YOU’LL FIND A SELECTION OF PRODUCT LAUNCH HEADLINES. EACH ONE WAS USED ACROSS A RANGE OF ASSETS. IN THIS SECTOR, I GOT TO WORK WITH SUPERMODEL ADRIANA LIMA AND F1 DRIVING LEGEND SIR LEWIS HAMILTON.
