APPLE
APPLE DEMANDS PERFECTION. NOT JUST IN BIG TV COMMERCIALS. THEY DEMAND IT IN COMMA PLACEMENT, IN PRECISION OF MEANING, IN THE CORRECT HEX CODE OF WHITE BEHIND THE LEGAL COPY AT THE BOTTOM OF AN EMAIL, IN EVERYTHING.
BELOW YOU’LL FIND A CAMPAIGN LINE I WROTE FOR THE APPLE CARNEGIE HALL LIBRARY STORE OPENING, WEBSITE/EMAIL COPY FOR THE LATEST BACK TO SCHOOL CAMPAIGN, AND A HOW-TO EMAIL.
