COCA-COLA SUSTAINABILITY

I WORKED WITH AKQA ITALY TO WRITE A SERIES OF ARTICLES ARTICULATING COCA-COLA’S SUSTAINABILITY INITIATIVES. I ALSO WORKED IN THE ROLE OF ASSOCIATE CREATIVE DIRECTOR OVERSEEING TWO OTHER ARTICLES.

WE PITCHED FAR MORE IN-DEPTH CONCEPTS AND NARRATIVES, BUT SUCH THINGS WERE GREATLY REDUCED. STILL, THIS WORK MAINTAINS SOME CREATIVE EDGE.