MINI PROJECTS
TINY PROJECT 1
OPENDOOR
CUSTOM SIGN
I WAS NOT A DEEPLY EMBEDDED MEMBER OF THE OPENDOOR TEAM AND I DIDN’T COME UP WITH THE INITIAL IDEA OF TAKING THE “FOR SALE” SIGN AND HAVING A WHOLE BUNCH OF FUN WITH IT. I SHARE THIS HERE TO SHOW MY ABILITY TO GET SOMETHING GOOD DONE ON A SUPER SHORT TIMELINE. I ONLY HAD A FEW HOURS OVER A COUPLE ROUNDS TO PUMP OUT A BUNCH OF IDEAS THAT WOULD CELEBRATE OPENDOOR AROUND THE TIME OF THE NCAA’S MARCH MADNESS BASKETBALL FRENZY AND THANKFULLY ONE OF THEM GOT THE PEEPS OVER AT OPENDOOR EXCITED.
TINY PROJECT 2
VENABLES BELL & PARTNERS ADVERTISING AGENCY
POSTERS PROMOTING ACTIVATION CELEBRATING 20 YEARS OF INDEPENDENCE
THE AGENCY BIG WIGS TOOK A BOLD LEAP AND DECIDED THEY WERE GOING TO OFFER THE EXTREMELY EXPENSIVE SERVICES OF THEIR TOP-NOTCH AGENCY TO ANY LOCAL BUSINESS WITH A TWENTY DOLLAR BILL IN THEIR PROVERBIAL POCKET. THE GOAL WAS TO CELEBRATE THE AGENCY’S TWO DECADES OF INDEPENDENCE BY HELPING A LOCAL, INDEPENDENT AND COMMUNITY BASED COMPANY. I WAS BROUGHT IN TO THEN MAKE THE ADS THAT WOULD GO OUT TO ALL THE POTENTIAL APPLICANTS COMMUNICATING THIS UNPRECEDENTED DEAL IN A WAY THAT DIDN’T JUST SOUND LIKE A SCAM. IT WAS LITERALLY TOO GOOD TO BE TRUE AND THAT BECAME THE BIGGEST PROBLEM TO SOLVE IN CREATING THE POSTERS. SO, TO OVERCOME THE SEEMING IMPLAUSIBILITY OF THE OFFER WE JUST CALLED IT OUT AND REALIZED, YOU KNOW WHAT… THE WORLD AT THIS TIME IS ENTIRELY IMPLAUSIBLE AND SH*T IS QUITE CRAZY, SO IN ALL ACTUALITY THIS OFFER FITS RIGHT IN.
I LOVE, FIRST AND FOREMOST HOW I GOT TO PUT ALIENS IN AN AD. THIS MADE MY MOTHER VERY PROUD AS SHE TOO HAS ALWAYS WANTED HER SON TO ONE DAY PUT ALIENS IN AN AD. BUT, THE REAL GREAT ACHIEVEMENT IN THIS PROJECT FOR ME CAME WHEN WE WERE CHOOSING THE BEST APPLICANT. THERE WERE THE HEADS OF OUR AGENCY IN THE ROOM AND THEY WERE ALL LEANING TOWARD AN APPLICANT THAT TO ME WASN’T REALLY INDEPENDENT OR LOCAL OR MEANINGFUL. I PUSHED FOR US TO GO WITH AN OPTION THAT TRULY COULD MAKE AN IMPACT IN THE COMMUNITY AND I THINK I MADE MY POINT WELL BECAUSE WE ALL THEN DECIDED TO SHIFT TOWARDS A MORE LOCAL AND COMMUNITY-BASED OPTION.
