BAY ALARM

BAY ALARM, THE BIGGEST RESIDENTIAL AND COMMERCIAL ALARM COMPANY ON THE WEST COAST, NEEDED A NEAR COMPLETE REBRAND. IN TOTAL I SOLD THROUGH 50+ HEADLINES WHICH CREATED A HEADLINE LIBRARY FOR THEM TO PULL FROM AND WHICH DEFINED THEIR BRAND VOICE.

I ALSO HELPED WRITE THE SCRIPT AND WORKED AS THE CREATIVE DIRECTOR ON SET FOR THE FILMING OF THEIR OVERARCHING BRAND FILM.