AIRBNB – WORLDPRIDE
WEBPAGE
AIRBNB WENT ALL OUT FOR THE WORLDPRIDE CELEBRATION IN NYC. THEY PUT ON A SERIES OF AMAZING TALKS AND EVENTS THAT RANGED FROM PARTIES TO MORE CREATIVE MIND-WIDENING AND LOVE-INDUCING EXPERIENCES. MY ROLE IN THIS WORK WAS TO WRITE THE LANDING PAGE THAT WOULD BE USED TO DIRECT TRAFFIC FOR ALL THOSE LOOKING TO GET INSPIRED BY AND INVOLVED IN AIRBNB’S WORLD OF EVENTS. I ALSO WROTE THE INTRO COPY FOR THE FILM WHEREIN YOUNGER MEMBERS OF THE LGBTQIA+ COMMUNITY SIT DOWN ON A COUCH IN FRONT OF A CAMERA TO TALK WITH AN OLDER MEMBER.
THE CONCEPTUAL WRAPPER FOR ALL OF THIS WORK AND THE CELEBRATIONS THEMSELVES WERE BORN FROM THE INSIGHT THAT THERE WAS A RIFT IN THE COMMUNITY BETWEEN YOUNG AND OLD. THEREFORE, EVERYTHING WE DID AIMED TO HELP SHRINK THAT GAP IN ANY WAY POSSIBLE.
BELOW IS THE COPY I WROTE/CURATED FOR THE INTRO TO THE FILM.
ECD: TONY HOGVIST
CD: IVAN CASH, CHRISTIAN RONGAVILLA, ROGER HOARD
PRODUCER: JULIA PEPE