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People have a fear of using chemicals to sleep. So, we created a fun, gentle, and relaxing campaign that uses the tone and visual language of childrens storybooks to assuage that fear of the unknown. 

OOH

 
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PRINT

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DIRECT MAIL

 
 
 
 

Sample PAcks

To get hesitant consumers to try ZzzQuil for the first time, we'll give out free samples. In this example, we're giving the samples to hotel guests.

 
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Art Director: LaurenMascolo.com