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There is a fear of sleeping supplements. To combat this fear, we changed the subject from sleep to dreams while still selling the great night of sleep you get with ZzzQuil. 

 

OOH

 
 
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PRINT

 
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DIRECT MAIL

 
 
 
 

Sample PAcks

The best way to get someone to try something is to give it to them for free. In this case, we gave it away to hotel guests that need to de-stress and get a great night of sleep.

 

HOTEL SUITE

 
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SOCIAL MEDIA

 
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