People have a fear of using chemicals to sleep. So, we made chemically enhanced sleep more playful, inviting and intriguing.
If you want to get someone to try something they're hesitant to try, give it to them for free. In this case, we gave it away to hotel guests that need to de-stress and get a great night of sleep.
CONSUMER GENERATED CONTENT
Consumers submit their dreams and ZzzQuil animates the best. Then, ZzzQuil shares the animated dreams on instagram.
Art Director: LaurenMascolo.com