There's too many pending Venmo downloaders. They know the app helps them track the money they lend and borrow, but they're not sure if it's absolutely necessary.
Give them another reason to download the app by adding on another feature.
A "Venmo Things" feature within the Venmo app.
Here, you can keep track of your things in the same way you use Venmo's primary interface to keep track of your money.
Targeting millenials, the short videos will be placed on social media sites like Facebook and Instagram, while the print will be put up like flyers around college campuses and in coffee shops near campuses.