When someone writes a grocery list, they use a regular pen. When someone works to do something great, they use a Pilot.

To bring this brand truth to life, I created the line, "Life takes ink." This line embodies the values, aspirations, interests, and attitudes of working professionals. It's like "Just do it." except, instead of embodying the professional athlete's lifestyle, we're embodying the working professional's lifestyle.





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Art Director: BeverlyGalipeau.com