When someone writes a grocery list they use a regular old pen. When someone works to change the world, they use a Pilot. To build from this emotional truth, we paired it with the logical truth that Pilot G-2 pens have 2X more ink than most pens. We brought these two insights together and created a campaign that communicates how you can do more with more ink. 

 
 

PRINT

 
 
 

BANNER

 

OOH

 
 
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Social COntent

 
 

Art Director: BeverlyGalipeau.com