When someone writes a grocery list, they use a regular pen. When someone works to do something great, they use a Pilot.

To bring this brand truth to life, I created the line, "Life takes ink." This line embodies the values, aspirations, interests, and attitudes of working professionals. It's like "Just do it." except, instead of embodying the professional athlete's lifestyle, we're embodying the working professional's lifestyle.

 
 

BANNER

 

OOH

pilot building.png
 

PRINT

 
 
pilot life takes ink3.png
 
 
 

Art Director: BeverlyGalipeau.com