My response to the Steve Jobs challenge: Sell me this pen. 

 

INSIGHT

Look at the device your on, the interface of this webpage, the tech behind the glass, the glass... ink was a vital part of its creation. Therefore, if you have a pen with more and better flowing ink, you're more likely to do something great . 

GOAL

Make Pilot synonymous with achievement

 
 

PRINT

 
 
 

OOH

 
 
 
pilot building.png
 
 
 
 

BANNER