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Athletes think sleep is for the weak, so we partnered NIKE with Casper Mattresses to get athletes more invested in resting. 

With this strategic direction in place, we built a series of ads that communicate one idea: The better you sleep tonight, the better you'll perform tomorrow.  

 

campaign launch

 We cover the Nike website and the Casper website for one night. If consumers need to shop, they can can pull down the covers to reveal the site. If consumers click on the "Learn More" button, they're shown the campaign launch spot. 

We cover the Nike website and the Casper website for one night. If consumers need to shop, they can can pull down the covers to reveal the site. If consumers click on the "Learn More" button, they're shown the campaign launch spot. 

 

campaign Launch spot

 
 
 
 
 

OOH

casper every beast must hibernate.jpg
 

Site specific OOH

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APP

SleepScore gamifies sleep. It tracks and calculates the quality of your sleep, inspiring you to compete with professional athletes and friends for the best rest.

 

Art Director: DarnellWatts.com