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Athletes ignore the immense value and importance of sleep. To remind them of the power that can be attained from rest, we partnered with Casper,  the coolest and most innovative bed brand in the world. 

 

campaign launch

To launch the campaign we're going to shut down the Nike website and the Casper website for one night. When consumer click on the "Learn More" button, they will be shown the campaign launch spot.

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campaign Launch spot

 
 
 
 
 

OOH

 

Site specific OOH

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APP

SleepScore calculates the quality of your sleep so you can compare your score with professional athletes and compete to get the best rest.