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Welcome to a new world of sports where sleep is power.

 

campaign Launch spot

 

 

 
 
 
 

OOH

Athletic Environment OOH

BODY COPY READS: Getting super saiyan swole depletes energy, fluids, and breaks down muscle. Getting puffy cloud heaven sleep rebuilds the muscle and replenishes the nutrients you need to become a swolesaurus meat mountain.  

BODY COPY READS: Getting super saiyan swole depletes energy, fluids, and breaks down muscle. Getting puffy cloud heaven sleep rebuilds the muscle and replenishes the nutrients you need to become a swolesaurus meat mountain.  

BODY COPY READS: Skating takes focus and balls (sorryyy, I mean, "confidence"), both of which are depleted when you're tired. Sleeping on a rad mat (tress) sharpens your focus and pumps up your, uh, confidence, so you can keep all your confidences unharmed and do really confidencey stuff. 

BODY COPY READS: Skating takes focus and balls (sorryyy, I mean, "confidence"), both of which are depleted when you're tired. Sleeping on a rad mat (tress) sharpens your focus and pumps up your, uh, confidence, so you can keep all your confidences unharmed and do really confidencey stuff. 

 

APP

There's an overabundance of sleep tracker apps, but there isn't a single app that inspires and helps you sleep to the best of your ability. Whether it's calming your racing mind with a Nike Yoga regimen, or stretching out your tired muscles in a way that stimulates a stronger blood flow to key R.E.M. inhibitors, the Night app is a necessity if excellence is your goal. 

App Extension

SleepScore combines the information garnered from Apple Watch body sensing technology (i.e. sleeping patterns, energy exertion patterns, etc.) and body facts (i.e. height, weight, etc.) put in by the user to generate a personalized "perfect sleep regimen" (PSR). Once this regimen is set, the quality of your rest is rated on a scale of 1-100. You receive a rating of 100 if you satisfy every PSR requirement.  Your  nightly SleepScore compounds over 1 month periods. Throughout this period you can compare your Sleepscore with the Sleepscores of your friends and professional athletes. As the month continues on you may sleep well and advance up the leader board, or you may fall behind. When the month ends, the victories are announced and the scores are reset. Winners are given digital medals which provide merit that can be used for future endeavors.  Cumulative SleepScores are also created for racial/ethnic demographics, genders, schools, towns, cities, and nations, which can then be used beyond the Casper Beds|Nike brand to influence everything from scientific research to searching for your next home. 

SleepScore combines the information garnered from Apple Watch body sensing technology (i.e. sleeping patterns, energy exertion patterns, etc.) and body facts (i.e. height, weight, etc.) put in by the user to generate a personalized "perfect sleep regimen" (PSR). Once this regimen is set, the quality of your rest is rated on a scale of 1-100. You receive a rating of 100 if you satisfy every PSR requirement. 

Your  nightly SleepScore compounds over 1 month periods. Throughout this period you can compare your Sleepscore with the Sleepscores of your friends and professional athletes. As the month continues on you may sleep well and advance up the leader board, or you may fall behind. When the month ends, the victories are announced and the scores are reset. Winners are given digital medals which provide merit that can be used for future endeavors. 

Cumulative SleepScores are also created for racial/ethnic demographics, genders, schools, towns, cities, and nations, which can then be used beyond the Casper Beds|Nike brand to influence everything from scientific research to searching for your next home. 

 

wEBPAGE