Athletes think sleep is for the weak, so we partnered NIKE with Casper Mattresses to get athletes more invested in resting.
With this strategic direction in place, we built a series of ads that communicate one idea: The better you sleep tonight, the better you'll perform tomorrow.
We bring up the subject of sleep in shocking fashion by covering the Nike website at night (if consumers need to shop they can pull down the covers and reveal the site).
When consumers click "Learn More", the campaign launch spot plays.
campaign Launch spot
Site specific OOH
SleepScore gamifies sleep. It tracks and calculates the quality of your sleep, inspiring you to compete with pros and friends for the best rest.
Art Director: DarnellWatts.com