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High school/college students are pressured into following trends and wearing what everyone else is wearing. H&M, a major clothing retailer with more clothing/accessory options than any other clothing retailer, wants to change this. The #FashionFreedom/"my style is my style" campaign gives High school/college students the confidence they need to be bold and invent their own style with H&M, making individuality the new trend. 

 

Print/POSTER

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GReen Screen/Photo editing app Extension

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