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High school/college students are pressured into following trends, and that's limiting. On the other hand, H&M has more clothing/accessory options than any other clothing retailer, so instead of trying to set trends and tell people how to look, they can inspire kids to be bold and invent their own style.  

 
 

POSTErs

(given out for free at H&M stores) 

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Billboard

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In-store activation

 

 H&m app Extension

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