To capitalize on the millennial market, we turned the boring hotel stay into an interactive, social, and educational hub of activity and stimulation.
Crowne Plaza has 410 locations, and the average hotel has 115 rooms with at least one person in each room. That's 47,150 people that we could reach with a piece of in-hotel marketing. For this piece, we're using the energy-boosting effect of coffee to sell the energy-boosting effect of staying at a Crowne Plaza Productive Hotel.
Art Director: LolaDaboub.myportfolio.com