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To capitalize on the millennial market, we turned the boring hotel stay into an interactive, social, and educational hub of activity and stimulation. 


In-Hotel Marketing

Crowne Plaza has 410 locations, and the average hotel has 115 rooms with at least one person in each room. That's 47,150 people that we could reach with a piece of in-hotel marketing. For this piece, we're using the energy-boosting effect of coffee to sell the energy-boosting effect of staying at a Crowne Plaza Productive Hotel. 

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Art Director: